Download FUNDAMENTOS DEL MANAGEMENT DEL DISENO (Spanish Edition)By Kathryn Best
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FUNDAMENTOS DEL MANAGEMENT DEL DISENO (Spanish Edition)By Kathryn Best
Download FUNDAMENTOS DEL MANAGEMENT DEL DISENO (Spanish Edition)By Kathryn Best
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Fundamentos del management del diseño es un completo manual de referencia para cuantos deseen conocer los conceptos y principios básicos de la gestión de proyectos, equipos y procesos de diseño en el sector de las industrias creativas. Esta obra se divide en seis capítulos que muestran el espíritu interdisciplinario de las industrias creativas; el carácter integrado del management del diseño y las relaciones de las personas; los pilares básicos del mundo del negocio y la empresa; los procesos legales, económicos y financieros; el marketing y la comunicación de marca. Además, el libro incluye perspectivas contextuales y estudios de caso que describen los desafíos que plantea el management del diseño para los clientes, las consultorías y los consumidores en los ámbitos del diseño, la empresa, la creatividad y la innovación. Fundamentos del management del diseño es una valiosa herramienta para los estudiantes del diseño, así como para todos los profesionales que trabajan en las industrias creativas.
- Amazon Sales Rank: #5767621 in Books
- Published on: 2010-01-09
- Original language: Spanish
- Binding: Paperback
- 208 pages
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